Connecting brands, creators, and customers.
Turning thoughtful strategy into shop growth.
I’m Nicole, a marketing professional with a cross-functional background in affiliate marketing and e-commerce platforms, especially TikTok Shop.
I bring together shop operations, creator relationships, and campaign execution to grow revenue, improve product visibility, and keep brands organized and compliant. From everyday details to the bigger picture, I focus on work that moves a business forward.
Scaling a higher-volume shop through e-commerce operations, affiliate growth, and campaign management.
Building sustained shop performance, stronger customer acquisition, and six-figure monthly GMV.
Figures from Nicole’s TikTok Shop portfolio. GMV values are shown in USD.
From the first product listing to the next campaign milestone.
Product listings, inventory, pricing, promotions, customer messages, reviews, and account health.
Creator sourcing, outreach, sample coordination, content tracking, Spark Codes, and creator activation.
Campaign registration, sale preparation, promotional pricing, platform incentives, and post-campaign review.
Content briefs, product demonstration guidelines, compliance checks, and posting follow-ups.
GMV, orders, customer growth, creator performance, and actionable insights for the next opportunity.
Campaign setup, budget and ROI monitoring, creative optimization, and product performance tracking.
Managed TikTok Shop operations and affiliate partnerships for US-based brands. Developed creator content briefs, optimized GMV Max campaigns, and monitored shop compliance, inventory, and performance.
Led digital marketing strategies, content production, and livestream operations. Supervised TikTok Shop management, creator partnerships, campaign budgets, and data-driven growth initiatives.
Planned integrated campaigns, managed marketing budgets, and coordinated agencies, influencers, and celebrity partnerships. Developed ambassador campaign plans and tracked sales and advertising performance.
Monitored engagement and conversion across more than 4,000 affiliates. Supported TikTok Super Brand Day and payday sales through affiliate video challenges, social content, and product-specific briefs.
BS Business Administration · Major in Marketing Management
Class of 2022 · Dean’s List, A.Y. 2020–2021
For marketing opportunities, partnerships, and collaborations.